ABOUT SNIFF
We work with the highest quality, freshest flowers and foliage from markets and local growers with a distinct creative lens.
I've always been drawn to design, fashion, and all things vibrant, but my love for flowers came about unexpectedly. While working on superyachts, I was asked to handle the ordering and styling of flowers for the owners' chartered trips—and that’s where it all began.
Eventually, I moved to Sydney to formally study floristry, and it was there that I discovered my passion for large-scale floral installations. Working with two of Sydney’s top event florists, I was able to refine my skills, learn new techniques, and develop my own unique style.
After Sydney, I made the move to Auckland, diving deep into the New Zealand floral scene and getting to know the local markets inside and out. In 2018, I launched a flower caravan in Hawke’s Bay—selling and arranging fresh-cut flowers while building a new business and brand from the ground up.